The meter
Pages cap the tier; pageviews never do, and every widget tier runs unlimited visits.
The tier
One feature set across the whole widget ladder, so a bigger tier buys headroom, not features.
The signature
Expert audits and custom remediation sit on the Managed path, not on the widget tiers.
Monthly and annual amounts are printed on one line per tier, so the split in this review is read off the page’s own annual discount.
EqualWeb sells an AI-powered accessibility widget plus optional expert remediation, aimed at sites that need to meet ADA, WCAG 2.2 AA, Section 508, AODA, and EN 301 549 conformance.
Customers cited on the home page include Coca-Cola, adidas, ZARA, Dyson, Sixt, Motorola, Lenovo, ADT Security, AVIS, and ManpowerGroup.
This review is what an editorial team would tell a RevOps lead, a marketing director, or an accessibility officer at a small or mid-sized business picking between EqualWeb, accessiBe, UserWay, and AudioEye.
Pricing comes from equalweb.com captured via Firecrawl in September 2026. Where a figure depends on a specific contract, a real audit outcome on a production site, or a benchmark against a named competitor, the review says so rather than estimating it.
How the page ladder maps to a site
The workload split is by site size. EqualWeb’s published tier ladder caps each plan by the number of pages a customer wants the widget to scan and remediate, not by traffic or by feature count.
A 50-page brochure site on the Small tier pays $39/mo monthly or $390/yr annual.
A 5,000-page e-commerce site needs the Large tier at $109/mo monthly or $1,090/yr annual. Sites above 100,000 pages need the Managed tier plus a sales conversation.
The honest limit before you pick a tier
The honest limit is the AI-versus-expert remediation split. EqualWeb publishes both an AI-powered widget and an expert remediation service, but the two are bundled into different tiers.
The widget is the published path for most customers and runs from $39 to $169/mo.
The expert remediation path is the Managed tier, custom-quote, and is the right pick for organizations whose compliance posture requires expert audits that are signed rather than AI-only remediation. accessiBe and UserWay are the closest published competitors; the cross-vendor benchmark lives on G2, Capterra, and TrustRadius rather than on the EqualWeb home page.
The pricing reality: four widget tiers, one Managed tier
EqualWeb publishes four widget tiers and one Managed tier on the public pricing page. The dollar amounts on every widget tier are split between monthly and annual billing.
| Tier | Pages | Monthly billing | Annual billing | Includes |
|---|---|---|---|---|
| Small | Up to 100 pages | $39/mo | $390/yr (2 months free) | Widget, unlimited pageviews, WCAG 2.2 AA / ADA / Section 508 compliance, AI-powered accessibility with 28 features, accessibility statement, alt-text editor, monitoring scan, 24/7 email support |
| Medium | Up to 1,000 pages | $49/mo | $490/yr (2 months free) | Same feature set |
| Large | Up to 10,000 pages | $109/mo | $1,090/yr (2 months free) | Same feature set |
| Huge | Up to 100,000 pages | $169/mo | $1,690/yr (2 months free) | Same feature set |
| Managed | Unlimited pages | Custom quote | Custom quote | Widget + expert customization, real-time scanning, expert audits, custom remediation, optional private cloud, accessibility training |
A 7-day free trial is published on every widget tier. The pricing page does not spell out the trial terms; it includes the full AI-powered feature set and unlocks the 100-page monitoring scan.
The annual billing discount on every tier is “2 months free.”
On the Small tier, the math is $39/mo × 12 = $468/yr on monthly billing versus $390/yr on annual billing — a $78/yr saving, which is exactly 2 months of the monthly billing rate (16.7% off).
The same 2-month-free pattern holds across all four tiers.
The pricing-by-pages model is unusual for the category. accessiBe and UserWay price by traffic or by feature count; EqualWeb prices by site size. A 50-page brochure site and a 90-page site are both Small.
A 1,500-page site and a 9,500-page site are both Large.
The model favors sites with a stable page count and penalizes sites that grow pages quickly past the published tier caps.
What we couldn’t verify
Three classes of figures in this review depend on either a sales conversation we did not run or a production benchmark we did not perform.
They are called out below, and we recommend you verify them on your own site before you sign anything.
The first is the dollar amount split between monthly and annual billing on every widget tier. The published page renders both billing modes on the same line as $39390/mo · billed monthly/yr · billed annually.
We parsed the split as $39/mo on monthly billing and $390/yr on annual billing for Small, $49/$490 for Medium, $109/$1,090 for Large, $169/$1,690 for Huge, based on the standard “2 months free” annual discount pattern.
The published dollar amounts could be split differently; the safest read is to ask EqualWeb sales to confirm the published numbers in writing. The second is the actual remediation outcome on your site.
AI-powered widgets address a substantial portion of WCAG 2.2 AA conformance, but the published “Expert audits” and “Custom remediation” rows on the Managed plan are the path to signed expert remediation.
A brand whose compliance posture requires a signed audit should benchmark the AI-only outcome first. The third is the per-page scan quota above the tier caps.
The tier ladder caps by page count (100 / 1,000 / 10,000 / 100,000); the per-page overage math above the cap is part of the sales conversation and is not published.
What comes in the box on every widget tier
The published feature set on every widget tier is the same — the difference between Small and Huge is the page count, not the feature list. We list the shape here so the rest of the review lands in context.
Compliance posture. WCAG 2.2 AA, ADA, Section 508 conformance. Every widget tier ships with the published compliance posture.
AI-powered accessibility widget with 28 features. The widget’s feature set. Available on every tier.
Unlimited pageviews and monthly visits. The published tier caps pages, not traffic. A 100-page Small site can run any traffic level on the widget.
Free 100-page monitoring scan. Available on the trial; available on every tier.
Alt-text editor. Inline alt-text management for the site owner. Available on every tier.
Accessibility statement. A published accessibility statement page linked from the widget. Available on every tier.
Unlimited user session. No per-session cap on the visitor side. Available on every tier.
24/7 support. Email tech support on every widget tier. The Managed plan adds 24/7 email + phone support.
Certificate of performance. Not included on the AI widget tier. Included on the Managed plan.
Liability and warranty. Not included on the AI widget tier. Included on the Managed plan.
Real-time WCAG accessibility monitoring. Not included on the AI widget tier. Included on the Managed plan.
Expert audits. Not included on the AI widget tier. Included on the Managed plan.
Custom remediation. Not included on the AI widget tier. Included on the Managed plan.
OCR: automatic alternative text technology. Up to 1,000 images on every tier.
Private cloud. Not included on the AI widget tier. Optional on the Managed plan.
Fully customizable icons and positions. Included on every tier.
Accessibility training. Optional on the widget and Managed plans.
The feature table tells the story: every published widget tier ships the same feature set, and the Managed plan layers expert remediation, custom fixes, certificate of performance, liability, and warranty on top.
A brand whose compliance posture needs signed expert audits should benchmark the AI-only outcome first and budget for the Managed plan upgrade if the AI outcome is not enough.
Where EqualWeb is the right pick
Three workloads where EqualWeb is the strongest available option for accessibility compliance.
The first is ADA / EAA / WCAG 2.2 AA compliance on a small to mid-sized site. EqualWeb’s four widget tiers cover the standard small-business site up to a 100,000-page enterprise site.
The published compliance posture (WCAG 2.2 AA, ADA, Section 508, AODA, EN 301 549; 14 standards on the home page) covers the standard US and EU compliance requirements.
The AI widget path is the published route for sites where the AI remediation outcome is acceptable.
The second is pricing-by-pages for stable-size sites. EqualWeb’s tier ladder caps by pages, not by traffic.
A 90-page site on Small at $39/mo is a clear cost-effective pick; the same site on accessiBe or UserWay (which price by traffic) would land on a higher tier.
Sites with a stable page count (brochure sites, e-commerce catalogs with fixed SKUs, content sites without a rapid publish cadence) save on EqualWeb’s tier model.
The third is expert remediation for procurement-grade compliance. The Managed tier ships with expert audits, custom remediation, liability and warranty, real-time monitoring, and a published certificate of performance.
A brand whose compliance posture requires expert audits that are signed (financial services, healthcare, government) can ship on the Managed plan rather than the AI-only widget tier.
The published customer logos include Coca-Cola, adidas, ZARA, Dyson, Sixt, Motorola, Lenovo, ADT Security, AVIS, and ManpowerGroup — the procurement-side story for large brands with strict accessibility requirements.
Where EqualWeb is the wrong pick
Three workloads where EqualWeb is not the best fit, based on the published feature set.
The first is sites with a rapidly growing page count. EqualWeb prices by pages, not by traffic.
A content site that publishes 5,000 new pages per month will outgrow the Small tier fast and step into the Medium tier at $49/mo or the Large tier at $109/mo.
Sites with predictable growth should benchmark the year-one total against a per-traffic vendor (accessiBe, UserWay) before they pick a tier.
The second is brands that need a published independent benchmark against a named competitor. The EqualWeb home page publishes the AI widget feature set and the customer logos but does not publish a side-by-side comparison against accessiBe, UserWay, or AudioEye.
Procurement teams that need an independent Gartner, Forrester, or G2 benchmark will find that on the third-party review sites rather than on the EqualWeb home page.
The third is brands that need a published SLA or uptime commitment. The published pricing page covers the feature set and the compliance posture; it does not publish a specific uptime or response-time SLA.
A brand whose procurement process needs a published SLA should benchmark EqualWeb’s response-time profile on the 24/7 email support tier before they sign anything.
The honest version on EqualWeb
The 2026 EqualWeb is the strongest version of the platform the vendor has shipped.
The four widget tiers cover the standard small-business to mid-market site ladder, the Managed tier layers expert remediation on top, and the published compliance posture (WCAG 2.2 AA, ADA, Section 508, AODA, EN 301 549) covers the standard US and EU accessibility requirements.
The pricing-by-pages model is unusual for the category and rewards sites with a stable page count.
The honest version is on the parsed pricing. The published page renders the monthly and annual dollar amounts on the same line as $39390/mo · billed monthly/yr · billed annually.
We parsed the split as $39/mo monthly / $390/yr annual, $49/$490, $109/$1,090, $169/$1,690, based on the standard “2 months free” annual discount pattern.
The published dollar amounts could split differently; the safest read is to confirm the published numbers with EqualWeb sales in writing before you commit.
The second honest version is on the AI-versus-expert remediation split. EqualWeb publishes both, but the AI-only path is the published tier and the expert remediation is bundled into the Managed plan.
A brand whose compliance posture requires expert audits that are signed should benchmark the AI-only outcome first. The Managed plan is the procurement-grade path; the AI widget is the cost-efficient path for sites where AI-only remediation is acceptable.
The annual billing is “2 months free” on every tier. The Managed tier is custom-quote for the widget plus expert remediation.
A brand whose compliance posture needs a signed expert audit should benchmark the AI-only outcome first.
FAQ
How much does EqualWeb cost per month?
Four published widget tiers with dollar amounts: Small at $39/mo on monthly billing or $390/yr on annual billing, Medium at $49/mo monthly or $490/yr annual, Large at $109/mo monthly or $1,090/yr annual, Huge at $169/mo monthly or $1,690/yr annual.
Is EqualWeb free?
There is no published free tier on the pricing page. A 7-day free trial ships on every widget tier. The trial includes the full AI-powered feature set and unlocks the 100-page monitoring scan. After the trial, the cheapest paid tier is Small at $39/mo monthly or $390/yr annual.
Does EqualWeb replace an accessibility audit?
For sites where AI-only remediation is acceptable, the widget is the published path. For sites whose compliance posture requires expert audits that are signed (financial services, healthcare, government), the Managed plan layers expert audits and custom remediation on top of the widget.
What standards does EqualWeb cover?
The published compliance posture covers WCAG 2.2 AA, ADA, Section 508, AODA, and EN 301 549; 14 standards in total on the home page. The Managed plan extends the published posture to ADA Managed Compliance with liability and warranty.
Does EqualWeb scale with traffic?
No. EqualWeb publishes unlimited pageviews and monthly visits on every widget tier. The tier caps by pages (100 / 1,000 / 10,000 / 100,000), not by traffic. A site with stable pages but high traffic stays on the same widget tier; a site with growing pages steps up tiers.
Does EqualWeb work with WordPress?
The widget ships on a hosted deployment; integration with WordPress, Shopify, custom HTML, and other platforms is published on the home page. The published deployment is “All plans are available on any website, any size, and all platforms.”
Sources
- EqualWeb pricing — four published widget tiers (Small, Medium, Large, Huge) with monthly and annual billing, Managed tier custom quote, 7-day free trial, customer logos (Coca-Cola, adidas, ZARA, Dyson, Sixt, Motorola, Lenovo, ADT Security, AVIS, ManpowerGroup) (captured September 2026)
- EqualWeb home — hybrid accessibility platform positioning, 14 compliance standards, AI-powered accessibility with expert remediation (captured September 2026)
How we put this together: the four widget tiers and their page caps, the monthly and annual prices, the 7-day trial, the 28-feature widget list, the compliance posture, the Managed-tier rows and the customer logos come from equalweb.com/platform/accessibility_widget/pricing.html and the vendor homepage, quoted as displayed. We have not bought an EqualWeb plan.
Figures that depend on a real workload, a real target or a real integration are flagged where they appear in the text rather than being estimated.
Disclosure: this article contains affiliate links. If you buy through them we may earn a commission at no extra cost to you. Commission never changes our scoring or the order of a ranking.